Tide's "It's a Tide Ad" campaign was a highly creative and memorable advertising campaign that aired during the Super Bowl in 2018. The campaign was unique because it played with the idea that every commercial during the Super Bowl was actually a Tide ad. Here's an explanation of this campaign:

Concept: The "It's a Tide Ad" campaign consisted of a series of commercials that mimicked the style and format of typical Super Bowl advertisements, featuring scenes that could be mistaken for ads for various products and brands.

Unexpected Twist: However, in each commercial, actor David Harbour, known for his role as Chief Hopper in "Stranger Things," would appear and declare, "No, it's a Tide ad," challenging viewers' perceptions and expectations.

Clean Clothes Connection: The campaign played on the notion that if you're wearing clean, stain-free clothes (thanks to Tide), every ad could be a Tide ad because the clothes in the ads were always spotless.

Humor and Recognition: The humor and cleverness of the campaign made it stand out and generated significant buzz during the Super Bowl, as viewers eagerly anticipated the next "It's a Tide Ad" moment.

Brand Reinforcement: By weaving Tide's message into multiple ad scenarios, the campaign effectively reinforced the idea that Tide is the go-to detergent for keeping clothes clean and stain-free.

Overall, the "It's a Tide Ad" campaign was a creative and tongue-in-cheek approach to advertising that successfully caught viewers' attention and made them rethink what a detergent ad could be. It became one of the most memorable Super Bowl campaigns in recent years.